May 12, 2014
Wool carpet manufacturers are facing a tough challenge in competing against the new wave of ‘bleach cleanable’ polypropylene fibre carpet. With a combination of slick marketing and stretching the truth polypropylene is winning an increasing share of the market.
After years of ignoring carpet after care because it isn’t as glamorous and easy to sell as design, colour and texture, manufacturers have finally woken up to the fact that consumers do care about cleaning and maintenance, and are making their purchasing decisions based upon it.
There is a false perception amongst consumers that wool fibre carpets are problematic to maintain and that spot cleaning is difficult. There is a belief; especially amongst the older generation that once you have your wool carpet cleaned you will be caught in a cycle of cleaning/rapid soiling/re-cleaning.
Although this may have been true in the past it isn’t true any longer, well not if you use WoolSafe Approved Products. You see, all Approved products have undergone soiling tests and have been found not to cause soiling any quicker than plain water.
When it comes to removing spillages from wool carpet, the sooner the spot can be treated the better the chances of successful removal. In the last couple of weeks I have successfully removed half a pint of Guinness (which my 2 year old spilt) and a glass of red wine from a cream loop pile wool carpet with no specialist cleaning equipment, just kitchen roll and a WoolSafe Approved consumer spotter. The reason I was able to get the spillages completely out is because I know what to do, immediately. Unfortunately many carpet owners, retailers and manufacturers don’t.
It was to address this issue that we developed the WoolSafe Carpet Stain Cleaning Guide App. Always at hand and free for everyone to download on Apple and Android mobile devices. It is hoped that this excellent tool will assist carpet owners in tackling spills quickly and save them hundreds of pounds in replacement costs while improving their perception of the easy clean properties of wool.
The App gives step by step, easy to follow advice on how to remove most common household spills. At the end of each piece of advice, if consumers are unsuccessful in removing the stain, they are directed to the search for an approved cleaner facility.
Along with approved cleaning products WoolSafe Service Providers are also on the App with those nearest to the App user’s location displayed on a map with one touch to call, email or visit member’s websites. It is hoped that the App will work as a vehicle to channel consumers with carpet care issues directly to WoolSafe member products and services at the time they need them most!
Many carpet manufacturers recommend WoolSafe member products and services to their customers and links to the App have been established so let’s hope this drives more carpet owners towards our approved professional carpet cleaners.
No fibre is stain proof and that includes man-made fibres, although polypropylene is hydrophobic it doesn’t release oil based stains well at all. It is much easier to remove oily spots from wool fibre than synthetics.
Incidentally, who in their right mind would pour bleach on their carpet?! Not only is it a health hazard for children and pets crawling around (and anyone else for that matter) but also potentially damaging to the carpet backing and sub-floor, incredibly bad for the environment and stinks!
Have you come across customers bleach cleaning? Were there any adverse effects?