Woolsafe Promotion and Advertising

The Woolsafe Organisation takes every opportunity to promote its services and networks to carpet owners, maintainers, carpet and carpet maintenance product manufacturers and suppliers.

We regularly attend the big industry shows which offer a rich opportunity for advertising, teaching, learning and networking. We always have plenty of copies of our Network and Product Directories, information booklets, newsletter and various handouts to distribute free of charge.

Our advertising campaigns are far reaching, including over 40 articles in the trade and consumer press every year. We also undertake targeted mailings on particular topics aimed at various sectors of the carpet industry.

The Woolsafe Approved Mark has been in use for over 17 years and by now it is well known all across the industry as a sign of excellence in carpet maintenance product performance. A detailed explanation of the evaluation tests carried out on the products and their relevance in every day carpet cleaning is given at our regular training courses for professional cleaners.

New chemical licensees and their products as well as the newly approved products of existing licensees are promoted in our newsletters and in press releases in the trade journals or consumer magazines according to their type.

All chemical suppliers and their approved products are listed on this website with hyperlinks taking interested parties straight to the suppliers' own site for further information.

We promote the services of our networks of Woolsafe Accredited Carpet Cleaning Companies and Woolsafe Registered Inspectors on all the above mentioned ways as well as in direct mailings to carpet mills, retailers, other interested companies and organisations, and corporate carpet owners. We regularly visit large retail groups and carpet mills in order to keep them abreast of the services and networks we offer.

There is a direct link on every page of this website for visitors to find a cleaner, inspector or supplier and view their company details. A hyperlink is provided for every company with a website.

We also provide the means for member companies to make their own advertising more effective by using the Woolsafe Certified Operator Mark on their stationary, business cards, advertisements, company vehicles, etc. Artwork of the Mark is available free of charge from The Woolsafe Organisation.