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The WoolSafe® Organisation

What is WOW?

The Wool Owner's Warranty is a special after-care service for consumers who buy a wool or wool-rich carpet or rug from participating manufacturers. It is designed to keep your carpet spotless throughout its lifetime.

Manufacturers that offer WOW Warranty cover:

How does WOW work?

It's really simple:

  1. Purchase your wonderful wool carpet.
  2. Register your details and carpet purchase at
  3. Accept your free carpet care advice and WoolSafe Approved spot remover.
  4. Sit back and relax

What happens next?

You will be contacted by your nearest WOW Registered Carpet Cleaner (WRCC) who will advise you on the best spot removal techniques. All WRCCs are WoolSafe Approved Service Providers. In the event of a spillage on your treasured wool carpet call your allocated WRCC who will talk you through the spot removal steps you need to take. Should you be unsuccessful in removing the stain, a time will be arranged to visit your home to attempt a professional treatment FREE of charge.

How long is WOW valid?

WOW can last the lifetime of the carpet. The initial warranty lasts12 months from the date of purchase. However, this warranty can be extended indefinitely. Just have your carpet professionally cleaned by your WOW Registered Carpet Cleaner once a year and your Warranty is automatically extended for another 12 months.

Regular maintenance dramatically extends the useful life of your carpet and improves both appearance and indoor air quality.

Why Does WOW Use WoolSafe Approved Service Providers?

There are networks of WoolSafe Approved Service Providers around the world. They have cleaning technicians called Fibre Care Specialists who have been trained by the WoolSafe Organisation to understand the special considerations and techniques needed when cleaning wool.

Approved Service Providers have full insurance cover, a minimum of five years experience, recognised training certificates and agree to use WoolSafe Approved Products when cleaning wool or wool-rich carpet and rugs.

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